i1 Biometrics Brand
i1 Biometrics wanted to pivot from being a product-only company into a comprehensive athletic data platform in need of an entirely new brand presence and messaging. Creating a brand from the ground up, we crafted messaging, visual elements and creative rationale for a new platform concept. This complete brand refresh transformed the sports tech startup’s web presence into a strikingly clear message, repositioning i1 for the next decade.
